Telecom churn prediction and next best offer
High-risk subscribers are flagged 45 days ahead and given personalised offers, cutting churn by 18%.
- Sector
- Telecom
- Product used
- Ilmek Öneri
- Measured impact
- Subscriber loss -18%
- Time to production
- 12
Hourly consumption forecast error fell 28%, reducing balancing costs.
An energy services company produced hourly consumption forecasts for subscriber groups with statistical methods. Ilmek Tahmin generates probabilistic forecasts from weather, calendar and sector signals and uses confidence intervals for balancing.
Forecast error (WAPE) fell 28%; imbalance cost in the balancing market dropped about 17% per year.
| WAPE | -%28 |
|---|---|
| Balancing cost | -%17 |
High-risk subscribers are flagged 45 days ahead and given personalised offers, cutting churn by 18%.
62% of order, return and shipping questions are resolved without human intervention.
All calls are transcribed and checked for mandatory statements; quality team workload fell by 60%.