Telecom churn prediction and next best offer

High-risk subscribers are flagged 45 days ahead and given personalised offers, cutting churn by 18%.

A telecom operator ran blanket discount campaigns to reduce churn. Ilmek Öneri calculates churn probability from usage, billing and complaint history and recommends the best offer and channel for each subscriber.

Result

Compared with the control group monthly subscriber loss fell 18%; campaign cost fell 30% because offers went only to relevant subscribers.

Scope

  • Churn probability model
  • Next best offer
  • A/B test report

Before / after

Monthly churn-%18
Campaign cost-%30

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